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Yo Is Trying To Get Parody App YOLO and Others Pulled From The App Store

73 points| outrightfree | 11 years ago |techcrunch.com | reply

73 comments

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[+] kybernetyk|11 years ago|reply
Of course! Because the market for yo-styled communication software and devices is worth around 7 trillions USD.

If twitter is valued around 50 billions USD with 140 char messages then it is only fair and sensible to value Yo at ((140 - strlen("yo")) * twitter_valuation) USD.

[+] _pmf_|11 years ago|reply
The math checks out.
[+] amirmc|11 years ago|reply
1. Build toy app in a weekend.

2. See it go viral.

3. Somehow raise money -- because crazy user 'growth' is the new 'eyeballs'.

4. Pay lawyers to take down similar apps -- also created in a weekend.

5. Users get bored and move on to the next thing.

Apps like this are no different to a short-lived meme. This is not value creation.

[+] FlailFast|11 years ago|reply
Well, there is some value. For example, the value from having some popcorn and watching these things implode.
[+] cenhyperion|11 years ago|reply
6. Eat popcorn as the VC bubble implodes on itself.
[+] thoth|11 years ago|reply
>Improving on our concept is welcome

Well shoot I better start on my "Dude" app that lets whoever you messaged respond with "Sweet".

[+] warcode|11 years ago|reply
Can I have an optional "Nice" response as an IAP instead of ads?
[+] robert_tweed|11 years ago|reply
I hope Apple's response to this wasting of their time is to decide that none of these apps meet the basic requirements of usefulness and pull all of them, including Yo, from the App Store.

It was funny for a while but let's not start a trend of worthless trademark trolling becoming the new software patents.

[+] amirmc|11 years ago|reply
I actually don't like that Apple acts as arbiter of what's considered 'useful'. Especially since I don't have a choice of App store. I'd rather they just check for malicious code or use of private APIs and let the rest through. Alas, that's not the choice they made.
[+] fookyong|11 years ago|reply
Couldn't agree more. It's not necessarily apps like Yo that are at fault, but the ensuing media circus around these apps (OP case in point) that contribute to people thinking this is a viable "startup idea" or startup strategy.
[+] lauradhamilton|11 years ago|reply
If people like the app then it is useful. I don't think Apple should be trying to censor apps that people like.
[+] wastedhours|11 years ago|reply
Patent 53165464: Mechanism to send the word "Yo" to other users. On a computer.
[+] SuperKlaus|11 years ago|reply
You forgot to include "an apparatus".
[+] teachingaway|11 years ago|reply
looks like a solid patent:

1. A method of monosyllabic communication over a communications network, comprising:

- a bespoke user interface selected from a colorway including purple, violet, orchid and lavender,

- sending at least one monosyllabic communication,

- wherein, in response to receiving a first message from at least one messaging subsystem, producing an audible vocalization of consisting of at least a "Yo",

- receiving agile tweetstorm heuristics, including but not limited to fullstack machine learning for map reduce.

[+] drivingmenuts|11 years ago|reply
Please tell me you made that up.

Honestly, it's hard to tell.

[+] SurfScore|11 years ago|reply
As long as my "Hodor" app can stay around, I don't care.

Hodor

[+] tragic|11 years ago|reply
Alas!

> Worst of all, the hilarious Yo, Hodor!, clearly a parody of Yo, has also received the notice.

If I were you, I'd get Hodoring like it's the last night on earth.

[+] scott_s|11 years ago|reply
All kidding aside, Yo's use case is real. We just typically call it a ping. But implicit in a ping is a response. I assume that typical use of Yo also involves a response. So, someone please do the right thing and implement a "Ping" app which, upon receiving a ping, gives the user an explicit option to respond with "ACK".
[+] krapp|11 years ago|reply
That doesn't make it a million dollar idea, though.

I mean... ok, yes literally it does in Yo's case but... never mind.

[+] coldtea|11 years ago|reply
>All kidding aside, Yo's use case is real. We just typically call it a ping.

And we can do it with any IM app, or even better with SMS or Messages without necessitating the other user download any BS app for that.

[+] cliveowen|11 years ago|reply
Frankly I don't get all the hate. I remember being in middle school and ringing my friends just once and wait for them to ring back, it was a common thing to do. This is the modern version, nothing more.
[+] jarman|11 years ago|reply
This use case is covered by any instant messaging application.
[+] fookyong|11 years ago|reply
use case is real but there's no business model behind it.
[+] opendais|11 years ago|reply
Does anyone else find this so stupid its hilarious?

You can't claim an app to message people is your IP.

[+] matthewcford|11 years ago|reply
trademark infringement, that is if they have one for "Yo"
[+] minimaxir|11 years ago|reply
It should be noted that Yo has been consistently falling down the app charts since it hit the peak during its 15 minutes of fame. It's currently #65 in category on the App Store when it used to be #5 overall (and received the funding).
[+] return0|11 years ago|reply
Yo is just trying again to remain in the headlines. Spending their million wisely.
[+] tomasien|11 years ago|reply
When we launched coffitivity.com (a silly but surprisingly popular website) we had about 100 clones come out, a few in the app store actually using our name. We had a little more pride than to try to get them taken down.
[+] Deinos|11 years ago|reply
Don't sell your idea short by calling it "silly." I have actually used it quite often when I just want a little ambient noise quickly to get some work done. Nice work and much appreciated!
[+] pavel_lishin|11 years ago|reply
Coffitivity is actually a pretty neat idea. If I had decent audio-recording gear, I'd probably ride the New York subway for a bit and record some night-time and day-time audio for y'all.
[+] amolgupta|11 years ago|reply
Everyone agrees that YO was an easy to make and good for nothing application.Generating a huge amount of funding was a marketing gimmic and ofcource it attracts compitition give that its so "easy to develop".
[+] alexnimh|11 years ago|reply
Someone should open source code and people should submit similar apps. Copyright infingement is a little far fetched when other apps are specifically parody/satire apps.

My app would be called something like fuckyo!

[+] poopsintub|11 years ago|reply
Copying the GUI to a "t" is still infringing on their rights though.
[+] acconrad|11 years ago|reply
The sobriety of Or's emails to his "competition" makes him seem completely delusional to the absurdity of his application's popularity and existence.
[+] ianstallings|11 years ago|reply
Ah don't get too mad at them. They have a responsibility to do these things so their shareholders don't pull them aside and give them an earful about "not doing enough". At least now they can say they tried. Even though it most likely will not change anything.

It's also another way to keep their name in the press.

[+] __m|11 years ago|reply
he has a point though, even facebook copied him with the poke feature
[+] Khaine|11 years ago|reply
I thought Yo was a parody app!
[+] WWKong|11 years ago|reply
Maybe they should try and get iMesssages pulled. Because I stopped using Yo app after first 3 mins but now between friends we sometimes text "yo" to start/end the conversation. But that is getting old too.
[+] rcavezza|11 years ago|reply
I'm surprised Apple took Yo's complaint seriously. This is the verbatim text of their complaint: "The app is a complete fake copy of our Yo app".
[+] bluecalm|11 years ago|reply
10 million valuation and 1.5M in funding.

Is it possible that funding this kind of project is form of fraud/giving money to friends/family ? I mean if you are in position to fund such project using company money and your friends work for that project then 10M valuation checks out. Maybe you could use your money as well for tax purposes (no idea how that works in US). People aren't usually too happy to give money away and it's hard to believe anybody takes 10M valuation seriously so fraud is one natural hypothesis to consider.

[+] kordless|11 years ago|reply
> so fraud is one natural hypothesis to consider

Why exactly is it 'natural' to speculate negatively using poorly formed logical conclusions? Those VCs that gave them money agreed to the valuation. Just because you disagree agree with it does not imply that there is fraud going on inside the company.