Seth's Blog: The big drop off

[tsally]

Seth writes something and it get's up-voted because it's Seth. Pretty standard.

[gehant]

Every time Seth is the author of an article, someone complains. Pretty standard.

[bsaunder]

I liked this. I never thought about it this way. Short. To the point. Seems interesting and useful.

[TravisLS]

What he says is very true, but let me take it one step further. Great marketers spend their time developing products/services/stories that don't drop off, but they also spend their time encouraging their first circle to talk to their second circle.

[brandnewlow]

Translation?

[Hates_]

Don't spend your time trying to touch as many people as possible (first circle). Make great products that make those that you do touch want to go and touch others (second circle).

[patio11]

In geek: maximizing your viral coefficient matters more than increasing the size of your initial seed set.

[fohlin]

The way I read it: "Make good stuff" or "Content is king", or somesuch.

[gehant]

Envision skipping a stone:

Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience.

If your product is great, it will skip a lot further than other stones...

[bsaunder]

I think part of the cause of the big drop off may be the "release early philosophy". Sure, release early, but I think your early release needs to have a critical mass of utility to inspire the first circle to tell the second circle.

[tom_rath]

If you don't get word-of-mouth advertising, your product isn't worthy.

[zackattack]

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