[marcomassaro]

Marco here from the blog post.

100% true. I used to send emails with lots of fluff about what I was doing, building etc. Nobody cares. Its basically the equivalent of walking up to a stranger on the street and pitching them your business. They are basically going to ignore you and walk away...

That's why the brief emails like you mention and asking a question convert so well. Put the focus on them.

Thanks for reading