It's really difficult for me to see Newson's work as anything but very, very anachronistic. His formal language seems to me to be hopelessly trapped in the 90s.
That being said, his range is impressive. He's capable of working in many different scales and materials. Beside the fact that he's a friend of Ive's, this seems like the best argument for him being a good fit at Apple.
> It's really difficult for me to see Newson's work as anything but very, very anachronistic. His formal language seems to me to be hopelessly trapped in the 90s.
I could not agree more. Newson is someone I really want to like because he seems like a cool guy, but I've just never been very impressed with either his work or how he talks about it.
This along with signing the CEO of Burberry and Yves Saint Laurent. Clearly, they're not trying to win the battle for best tech gadget which Samsung and others have flung themselves into in an attempt to beat Apple products.
I'm guessing things like the iWatch, phones, and tables will be fashionable, high margin products built to
If I were running Apple, I'd be more worried about becoming great at online services (cloud, auth, security, identity) rather than doubling down on their expertise in fashion and user interface.
This is probably just some poorly timed high-profile acquisitions (Beats) and hires (Dre, Iovine, Ahrendts, Newson), though. I'm sure this occurs to them as well...
And that's why you're effectively a nobody and most of the Apple execs are considered leaders in the field.
Pretty sure focusing on strengthening their music talent (given how important it is to the iEcosystem) is far more important than worrying about cloud identity.
[+] [-] state|11 years ago|reply
That being said, his range is impressive. He's capable of working in many different scales and materials. Beside the fact that he's a friend of Ive's, this seems like the best argument for him being a good fit at Apple.
[+] [-] wdewind|11 years ago|reply
I could not agree more. Newson is someone I really want to like because he seems like a cool guy, but I've just never been very impressed with either his work or how he talks about it.
He's most famous for this: http://static0.bornrichimages.com/wp-content/uploads/s3/imag...
Which I find to be a cool idea, but:
a) not very functional b) not very aesthetically pleasing in execution
A lot of that is just my taste, but I did not expect to see the top voted comment here be something I so thoroughly agreed with.
[+] [-] aaronbrethorst|11 years ago|reply
Can you elaborate on this?
[+] [-] Bud|11 years ago|reply
http://www.vanityfair.com/culture/2012/09/marc-newson-design...
Newson's timepiece designs, from his own website:
http://www.marc-newson.com/ProjectCategorys.aspx?GroupSelect...
[+] [-] johansch|11 years ago|reply
[+] [-] threeseed|11 years ago|reply
I know Apple has made some fashion specific hires in the past but I don't think this is one of them.
[+] [-] capkutay|11 years ago|reply
I'm guessing things like the iWatch, phones, and tables will be fashionable, high margin products built to
1) be easy to use 2) look very good and stylish
rather than have the most features...
[+] [-] dewitt|11 years ago|reply
This is probably just some poorly timed high-profile acquisitions (Beats) and hires (Dre, Iovine, Ahrendts, Newson), though. I'm sure this occurs to them as well...
[+] [-] WoodenChair|11 years ago|reply
[+] [-] serve_yay|11 years ago|reply
[+] [-] threeseed|11 years ago|reply
Pretty sure focusing on strengthening their music talent (given how important it is to the iEcosystem) is far more important than worrying about cloud identity.