[dsterry]

Looks like they're using Counterparty which runs on the Bitcoin network and blockchain.

[oneplus]

Yup, wonder the decision making process behind choosing Counterparty vs. Mastercoin

[dsterry]

It's a good question. I haven't seen them in the Counterparty forums or Bitcointalk thread. I own some XCP but no MC. My reasoning is because XCP had proof of burn and has seen steady dev progress. Sometimes, millions in funding cause more problems for a project than it solves.