I had a very similar experience. I love the cleaning lady I found through a more traditional route: word of mouth. But when I heard about Homejoy I had to give it a try, it is a little cheaper. But the cleaner they sent did a significantly worse job than my regular cleaner. Cleaning isn't something that everyone knows how to do, in fact most people don't really know how to clean. Without training, I don't see how Homejoy can offer any guarantee of quality, which is why I won't be using them in the future. Booking online is nice, but if the quality isn't there, it isn't worth it. I do pay my cleaner significantly more than $10/hour, but I feel fine about it. Since I have met her and see her pretty regularly, I would feel guilty if I felt like I wasn't paying her enough to live off of, and $10/hour in the Bay Area isn't enough to live off of. It might not be as convenient as online booking, but all the money goes directly to her, and I feel good about that.
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