[mschaecher]

definitely this. Can get more expensive quick too, especially if a video requires multiple locations, multiple actors, multiple actors speaking, etc etc.

Also I can't remember if Adam does this, but most the industry will have different price tiers based on what you want to do with it. Running something on your homepage is a whole different ballgame compared to homepage + TV ads.

[giovannibajo1]

You can still make a decent job with much less than that, by using semi-pro actors, directors and editors.

We made a video with €3.5k, by contacting a local theater / cinema center, and got overwhelming positive feedbacks with the result. In retrospect, we are very happy with the quality/cost ratio.

I'm linking it here so that people can judge the difference in quality (which is visibile, but worth 10x the cost?): https://www.youtube.com/watch?v=ODFHTN45vmo

[coldtea]

Nice story, funny and cute acting, but definitely lower quality in a lot of production areas, which is what 10x ensures you get.

Two things that struck me were the lighting (amateurish) and the DOF (or abundance of it).