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Ello: an ad-free social network

46 points| alfredxing | 11 years ago |ello.co

52 comments

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[+] chris_engel|11 years ago|reply
I heard a discussion about that thing a couple of days ago in a local radio show here and they talked about how promising and cool that new social network is. They also basically said that everyone who thinks it wouldnt make it is stupid and doesnt know what he's saying.

I don't think they'll be making it. I can't count the projects anymore that tried to be a "better facebook" or "better whatsapp". The harsh truth ist: people simply don't care. The number of people caring enough about their privacy to move to another social network just because of that (that seems to be ellos single selling point) is very very small. It will only be a couple of hipsters showing off how cool and different they are. In a couple of weeks, nobody will talk about ello anymore.

Its a bit sad but thats how it is. Just look at all the other approaches that have failed already. Even app.net that had a lot of media coverage failed in the end because people just don't care. Even the oh-my-god-we-are-so-awesome-and-invite-only trick won't do it for them if they don't satisfy a very strong need for the users - and they don't; because there is none.

[+] teekert|11 years ago|reply
The other Whatsapp, Telegram, is doing pretty well it seems in my environment with most contact immediately enabling end-to-end encryption. Maybe I'm in a privacy-aware bubble. True, there as also that other twitter people were enthusiastic about (even though it didn't do anything different from status.net). Diaspora didn't really become popular as well.
[+] Vulkum|11 years ago|reply
I have to agree. The social network business is quite harsh. The new networks that have emerged in the post facebook era do not really offer something in addition to what facebook does. They just recycle some of the "features" of Facebook in its early stages. So...Ello is ads free. Who will pay for it? Donations? That could work. Is that a stable income when it comes to scaling out (should it become successful)? I honestly doubt it.
[+] idlewan|11 years ago|reply
On the other hand, young people (below 18) aren't that much into facebook anymore.

So maybe in the future, some other social network will emerge.

[+] turtles|11 years ago|reply
Furthermore, what is to stop them from selling out to advertising companies if it got popular? This seems like an obvious flaw they never solved...
[+] franciscop|11 years ago|reply
So Ello is basically a Facebook + AdBlock Plus. Those who care about ads block them already. I completely agree with this comment.
[+] sloanesturz|11 years ago|reply
This seems pretty similar to http://app.net when they started out. I don't think the "no ads social network" really panned out for them -- they tried charging users monthly for the site and have since pivoted so many times they're probably dizzy. Best of luck to ello.co, maybe the NSA revelations will make everyone a little more careful about who gets access to what they share!
[+] lucb1e|11 years ago|reply
For anyone else who thinks the site is a bit weird and has a hard time finding their profit model:

> Ello is completely free to use.

> From time to time we offer special features to our users. If we create a special feature that you like, you can choose to pay a very small amount of money to add it to your Ello account forever.

> The vast majority of Ello's features, the ones that all of us use every day, are always going to be free, and we'll keep improving them. When you choose to pay a small amount of money for a feature that you get to use, you help support Ello as an ad-free network and help us make it better and better.

-- https://ello.co/wtf/post/why-no-ads

That sounds like an okay business model to me. Depends what features will be paid and which will be free, but given the motivation behind creating the site in the first place, it'll probably be reasonable.

[+] huhtenberg|11 years ago|reply
> That sounds like an okay business model to me.

It most likely won't work.

They have recurrent expenses associated with running a service, but they plan to support it with one-time fees. This has an absolutely uncertain scalability profile. At some point their existing user base will get all the features they need and stop paying, meaning that they will need to rely on acquiring new users for revenue, which in turn will lead to higher expenses. And this starts to look as a classic pyramid scheme to me (without even considering things like salaries and dividends).

Alternatively they can try harder to entice people to buy into the features, but this would mean artificially restricting functionality, castrating the free feature set, etc. I guess if they got enough momentum, they can get away with it, but in the end it's not that much better than an ad-based model.

[+] arb99|11 years ago|reply
1) Who cares about ads on Facebook? They are not giant ads, or popunders or whatever. Sometimes they are relevant. The FB page 'ads' (that say they are sponsored) can be very relevant sometimes. People care more about things like privacy, and how easy it is to share things ('statuses' / photos / videos) with certain people.

2) The design (no offense to whoever made it) is a bit weird. Monospaced font?

3) The part where you click on the arrow (on the right of the page). It isn't clear what that is about. It is 'invite only' but they want you to submit a photo? (https://www.dropbox.com/s/wx88cyg0lh3u5j8/Screenshot%202014-...)

4) and the profiles do look (again no offense) like a crappy tumblr blog (with a touch of instagram, which IMO isn't really a social network (no messaging, it is just a fancy photo gallery site. No one would call flickr a social networking site). Maybe thats the kind of audience they are going after... but it looks a bit amateurish. Whereas facebook, linkedin, even twitter all look a lot more fine tuned.

5) But profiles seem to be able to have direct outgoing links (no nofollow, which will encourage spam a little bit), so if it wasn't invite only it would get filled up with spam quickly.

[+] sirji|11 years ago|reply
Before a social network becomes famous, it is always ad-free :)
[+] Renaud|11 years ago|reply
It's not clear who this new social network is supposed to be for.

If they want everyone, then it will surely fail. Everyone has Facebook already where their friends and family dwell, and no-one seriously care much about the NSA (I have nothing to hide!) or that they are the product (people have come to be tamed and accept ads as a normality of life).

They should probably target a particular audience, like linked in targets professionals, from what I see, Ello should maybe target designers and creatives.

Why should there be only one 'social network'?

I'd love a software developer social network where I can make friends, share some code that would be rendered nicely on screen, have conversations that can be private or public, ask questions that would otherwise be closed on SO, etc Same for electronics hobbyists, graphic designers, photographers, ...

Facebook is the lowest common denominator, but it excels at no particular task: why can't we belong to multiple social networks, each geared toward something that is central to our life?

[+] conradk|11 years ago|reply
A developer social network? Coderwall or even Github to some extent. A designer social network? Dribble. A photographers social network? 500px.

The problem with social networks is that there are thousands. For every possible thing. And some are already very good at what they do. People should try to find new ideas. New business models. Things that actually solve a problem we have. A new Facebook is useless IMO.

Let's talk about privacy. Having nothing to hide is not a good reason to just ignore our right to privacy. The day you have something to hide, you won't be able to hide it any more. Also, this gives the government ways to pressure you should they want to because they have everything they need. For instance, imagine you want to create a political party someday? Well, forget it, if the government knows every single thing about you: they'll probably pressure you or disclose things to break you.

But sadly, few people think about privacy this way and prefer to use Google to DuckDuckGo, Gmail to Fastmail, YouTube to Vimeo, Facebook to Diaspora, etc.

[+] igravious|11 years ago|reply
Geez, a bit of competition would be nice -- makes for better products. So only Zuckerberg is allowed to mediate all our social communication? Lucky him.

I seriously care much about having my private communication snooped on. I'm someone.

I hate ads, I'd prefer to pay a social network so that I do not have to see ads.

> They should probably target a particular audience

> Why should there be only one 'social network'?

A better question is, why do you think that multiple social networks must serve niches? Why can't they all compete for the same pie just like in practically all areas of commerce? Are you saying that I should only get my full-fat milk from company A, my semi-skinned from company B, and my butter-milk from company C? Because that's what it sounds like. You wouldn't tolerate that in other areas of your life, why are you unconcerned about it when it comes to something so personal -- your social communication and its history?

[+] kevinthew|11 years ago|reply
The invite-only thing works when people actually are compelled to sign up for your site. What is compelling about this? Seriously, I'm already inundated with a bunch of equally terrible social media sites, why would I indulge myself the chore of signing up for this one or fish for an invite to it?
[+] tatterdemalion|11 years ago|reply
I see nothing on that site that would make me trust it with my data. It says it won't monetize through ads, but how will it monetize? Is my data involved other than through targeting ads at me? ? Why should I trust a centralized, unfederated service with my data as opposed to one that I could host myself (such as Diaspora)?

The site has a vague privacy policy of sorts related to its Google Analytics, but that doesn't have anything to do with the data that I would actually upload and store on the site for 'social networking' purposes.

Also the site itself feels very overproduced; back button is broken et cetera.

I agree completely with the criticism of other services in the "manifesto," but nothing about the site suggests its a viable alternative.

[+] random42|11 years ago|reply
How do you intent to monetize? In other words, why should I believe this website will not shutdown till the money/motivation runs out?
[+] czottmann|11 years ago|reply
If I understand it completely, they're trying to become a centralized blend of Twitter, Tumblr and Facebook, and they have no real idea how to make money except accepting tips for infrequently introduced features.

I wish them good luck but I have major doubts.

Personally, I think I'll stick with #pants, a light-weight blogging engine coming with a fully decentralized social network built-in. It's free, fully open-source, and embraces the principles of the IndieWeb movement, which I think is a great idea.

http://pants.social/vkk764

Full disclosure: built by my best friend. Other than that, I'm unbiased.

[+] johnchristopher|11 years ago|reply
> We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

Cool, where is the (open)-source ?

[+] jejacks0n|11 years ago|reply
I'm a developer at Modeset, we have some open source, and try to contribute back whenever possible and time permits. If you specifically mean code for the ello.co product, there will likely be things that come out of it over time -- it's a pretty hard business model to open source stuff that you haven't completed yet.

https://github.com/modeset/teaspoon for instance.

[+] adventured|11 years ago|reply
Scroll down, scroll up, then try hitting back to leave the site.

One of the most annoying things you can ever do to me as a user.

[+] shmerl|11 years ago|reply
If it's not decentralized it doesn't solve major issues of most social networks around there.
[+] binarymax|11 years ago|reply
Hint: if you are starting a social network, let people sign up as soon as you go public. The number of users you have is what will make or break you. Denying immediate entry is turning away your customers, most likely for good.
[+] ebzlo|11 years ago|reply
Not necessarily, Facebook started in the MySpace-era and was restricted. Sometimes exclusivity can be a perk.
[+] faenvie|11 years ago|reply
I find it amazing, how some of you "experts" judge without deeper knowledge. A good part of you without even taking a look. The comments on the bycicles are downright stupid ignorance.

I am not sure about ello myself, but it seems worth a try for me as a non-facebook-user. Esp. because of the things statet in ellos manifesto. i maybe able to judge in a few weeks.

I would have apprecheated, if ello comes from europe or southamerika because people outside the US (i live in germany) are fed up with the "american-way" of running things, which facebook is an characteristical case for.

[+] NicoleToland|11 years ago|reply
While searching for new social networks, I came across an app called Groopie. I'm still trying to figure out how to use it but you can record videos with your friends. You ping them to record. After they are done recording, their footage will get uploaded to your phone in seconds, then you can edit and blend the two to create one video. Seems like they are on to something!