[ryana]

As someone who has spent a lot of time in the non-profit and B-Corp space, I'm very interested to see how this plays out. It's an interesting idea and one that can definitely have a lot of value if it resonates with donors.

However, I do worry about that last point. One of the most important part of NPO fundraising is around building a relationship with the donor. Dollar a Day seems to take that piece out of the fundraising process, for better or worse.

Best case, outsourcing your donor outreach to Dollar a Day opens you up to thousands of new donors who get to learn more about you.

Worst case, it's Groupon for non-profit donations; taking away your ability to market your brand and spamming you into a few million inboxes who will likely unsubscribe after a 3-6 months of daily emails.