[calambrac]

After looking at the actual site, the worst thing about it turns out to be the logo. Seriously, the two squids holding tentacles is one of the most disturbing SFW images I've seen in a while.

Anyways, I don't see anything about this that's as horribly unethical as the picture the article is trying to paint. It's certainly not as bad as the Get Satisfaction fiasco, where GS was doing everything short of directly claiming to be an official support channel for companies that had no affiliation. This is just a lame aggregation with a lamer business model. I'm more disappointed in Seth for a lack of creativity, style, and value.