[mschaecher]

I've managed tons of product launches at Airbnb, Munchery and other startups as a consultant.

Do not launch on Thanksgiving. Trust me. Delay until the week after.

Also you should know that Thanksgiving through New Years is by far the worst time of year to try and launch a new (consumer) product of any kind. Every single (consumer) product in the world fights a bloody battle for attention and sales this time of year. Every store, every brand and every product category will be filled with promotions and/or slightly new offerrings.

If you must launch during that window, what you're launching must be either a) fucking amazing itself or b) your fucking amazing at marketing to cut through all that noise.

[stangeek]

Thanks, this is more or less what I thought. From your experience then, when is the optimal time of year to get attention for a new product?

This is slightly different for my app as it's only targeted at HN users, and my intention is not to make a living off it. Still I'd like to make sure it gets a fair chance to be noticed.