[JOHN_JOHN_JOHN]

"Elite" status is a slap in the face to all customers. If the rental company is capable of offering that level of service, then that level of service should be the norm, at the non-elite price, and available to all customers. Elite members shouldn't have to pay extra for it. And non-elite customers shouldn't be subjected to inferior service just because they don't have elite status.

[rdl]

Hertz Gold is pretty easy to get for free through various sources, or it's $50/yr or a minimum number of rentals. All it really means is you've substantially pre-registed so they can totally automate the pickup process, as they have your identity/license/etc. info on file.

[jordanpg]

Yes, well, we are stuck with capitalism.