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s4sharpie | 11 years ago

Looks like a smart move by Yahoo to be the default search for a major browser: google/chrome, bing/ie. This also means that Firefox will likely get some serious support from Yahoo in $$s to build back market share. Question is can they catch Google?

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capkutay|11 years ago

"Question is can they catch Google?"

I don't think so...but maybe in Yahoo's next 3 or 4 earnings reports they can say 'search revenues are up 50% this quarter' which will boost their stock price and lead to financial articles titled 'Will $YHOO kill $GOOG?'

mightykan|11 years ago

It'll be very interesting to see what this does to Bing's marketshare in six months or so, since Yahoo's search runs through Bing.

Although we might never find out, I'm very curious to find out the terms of the deal. Did Yahoo pay more? What about Microsoft? Were MS as motivated since they, essentially had two horses in the race (Bing and Yahoo) vs. Google? Lots of fun little details.

Edit: Typos

graeme|11 years ago

>It'll be very interesting to see what this does to Bing's marketshare in six months or so, since Yahoo's search runs through Bing.

Does Yahoo do their own tweaks? I just checked my site's ranking for a few terms in Bing vs. Yahoo. Bing gave much the same results as Google, whereas my site ranked significantly worse in Yahoo.

huhtenberg|11 years ago

Don't forget though that Yahoo Search runs off Bing.

chuhnk|11 years ago

But for how long? They've reached the mid-point on the Bing deal. Yahoo has been working on two search projects internally. They want to own search once again.

fhd2|11 years ago

> Question is can they catch Google?

I suppose they could, if they went for the same questionable bundling [1] and SEO [2] tactics as Google :)

Adding to that the fact that Google occasionally promotes Chrome on their various products (search engine et. al.), they haven't been particularly fair all in all. I doubt Mozilla will go that low, and I doubt they could gain significant ground even if they did.

[1] https://blog.avast.com/2009/12/03/avast-and-google-chrome

[2] https://plus.google.com/+MattCutts/posts/NAWunDzJSHC

MLR|11 years ago

I hadn't thought about it before, but I wonder if Yahoo would be willing to front a Firefox advertising campaign across its portals; similar to how Google used to (stil does?) promote Chrome across its own properties.