[alejandc]

Eric, im glad you and your wife love the fit! We pride ourselves in having developed great fits.

Those are great questions. The traditional denim colors will always move the majority of the volume, but I do think taste is evolving, and with that you see new colors being added each season. Take a look at our latest addition, the Waverly's (http://www.mottandbow.com/straight-waverly-2-month.html). These are a deep blue indigo color, a bit non traditional but always clean.

I think Levis has done a great job (they have reached ubiquity in denim). The cool part of our proposition is that we are offering designer denim (usually offered at +$200 because of the superior material and handcraft that goes into it) at half the price by going direct to consumer instead of the traditional model (where prices reach 8x what they cost to make).