[throwaway283719]

One (slightly cynical) answer is that people like to hire people like them. Most quant types working in hedge funds are very good at brainteasers, and if other people are good at brainteasers it ticks one of the "this person is like me" boxes whilst also ticking the "this person is smart" box.

It also allows an endless pissing contest of comparing new brainteasers among your colleagues, and telling stories of helpless candidates who couldn't even manage the first gasp of a hint of an idea towards the solution.

I tend not to like extremely complex brainteasers as interview questions, and especially not ones that require an "aha" moment to solve them correctly, because mostly what you're testing for is whether the candidate has seen that question before (or one like it).

On the other hand, I am a big fan of asking relatively easy math questions (i.e. first year undergraduate) in interviews, because if I'm going to be paying someone $100k+ to work on mathematical models, I'm damn well going to make sure that they understand basic probability, statistics, calculus and linear algebra. These are a bit like fizz-buzz for quants - if the candidate can answer them it doesn't prove anything, but if they can't answer them then you can stop the interview right there.