[brucehart]

I'm not sure if this site qualifies as "small" enough, but I think Ken Pomeroy does pretty well with his site kenpom.com. He takes college basketball box scores, runs a cron job that does some mathematical analysis and puts the results on his site. He has built the site out in the last few years, but there are still only a handful of dyanmically generated pages on his site (rankings, team stats, player stats, game stats). A subscription to his site costs $20/year and I would guess he has several thousand subscribers (myself included).

[xyby]

Interesting. What do you use the data for? Why is it valuable to you? How do you estimate the site has thousands of subscribers?

[brucehart]

I'm just a college basketball fan that likes statistics and finds it worth $20/year for his analysis. I have season tickets to a college basketball team and I like to see information about upcoming opponents and the site's projections for the game.

I estimate the site has several thousand subscribers because I personally know quite a few people that subscribe. Many (most?) college basketball coaches also subscribe to the site[1]. There is also a page in the subscriber section that shows a breakdown of subscriber's favorite teams by percentage. Based on how small the percentage changes when you select a team, you can infer a rough number of subscribers that way too.

[1] NY Times article about coaches using the site (before it required a subscription): http://www.nytimes.com/2011/03/24/sports/ncaabasketball/24nc...