[edgarallenbro]

>Rovio's expansion into animation and merchandising continued to hit its profits hard, leading to today's 110 redundancies.

I wouldn't say they grew the company too fast. I can definitely see why merchandising would have been a huge hit on profits.

With the amount of angry birds garbage I saw in stores in my area, compared against the number of people that would possibly want said garbage, well...it was just a waste of money.

It's like some old executive thought it would be a great idea to expand into merchandising, as if this were still the 80s or 90s where people bought rooms full of that kind of useful shit.

Anyone who has looked at the income inequality mountain that has appeared since then knows that the people who would buy that kind of crap can't afford to. Though, it doesn't surprise me that the kind of executive who would be able to make a decision like expanding into merchandising would be upper class and completely out of touch with how little people want their garbage and would have seen it as a complete waste of money.

[asnyder]

I've seen some of my friends' kids rooms filled with angry bird dolls, stickers, and more. So there was definitely a market for it.