[bcRIPster]

I'm not sure of what the divergence you're indicating is. I agree that an app with no monitization is worthless for sure. A bloated app user base where you aren't monetizing your users is a money sink.

Granted there are other cases of revenue models that we may not even be aware of that are in play. For instance Twitter initially was making money off SMS bulk transactions. They would buy SMS network blocks in volume and sale broadcasting blocks to marketers at a markup which was lower than outbound texting rates. There was good money in the margins here for a time. They don't like to talk about it publicly but they still admit that the service was built around a focus on SMS... https://blog.twitter.com/2010/introducing-fast-follow-and-ot...

This is why for a while they also tried like hell to push people to take Tweets over SMS instead of having pulling them from the web via a web browser or other web based client. Smartphones unexpectedly gimped this business model for them.

There are boutique companies today that still are trying to eep out business around this model such as this one... http://www.fabit.com/products/mobile/sms/websms/overview.asp...

...now I'm just rambling...