[earth2jason]

Also, I forgot to mention since I am miles deep in my own program and hoping a couple bottles of wine will assist me in getting this app hammered out, but make sure you have a good git system going. A live repo, a dev repo and a staging repo at minimum. And at "another minimum", you probably at least want these three repos both on your remote server and local server.

Eventually you will want to maybe bring on other developers. Have a good private repo on Github. That is a choice of course. This way you can choose what to merge into your live branches. You just need to find a good groove. Git is beautiful. It really does help in organization of your development process.

And analytics. I'm a bit absent on this. The reason why is that you are a developer. You will eventually know what you want to know and even if you need to bring on another developer due to time constraints and such, you will know how to develop out personalized analytics that you want out of your app. I mean it is almost evolution. You build an app. Then you want to know what's up. You know the app the best so you will develop loggin and analytical methods to provide you with what you want to know. So again. Unless you are looking at a gem that will help you with visualizing what you are going to develop on the analytical side of things, don't get overwhelmed. You know best. You built it. It's beautiful, and if your app is really a hit, you will plug in chug and make it work.