A Simple Hack to Stick to Any Goal… Using a Rubber Band

[debacle]

While this mnemonic has been used for as long as anyone can remember in various forms, I'm amazed that you have $25k in backers lined up to pay $7 a piece for what basically amounts to a two-tone washer.

[natarius4k]

Consumers are not rational!

Specially on kickstarter people buy impulsive and want to be part of something.

The Coca-Cola recipe is publicly known for a long time and cheaper copies are available...but people keep buying The original.

[Victorjm]

Why is that?

[by_Seeing]

Well written. Good to see you writing again, Victor.

[Victorjm]

Thanks man!!

(full disclosure: I'm OP and I posted the link)

[supercoder]

Great idea. Off to get a rubberband now!

[Victorjm]

Yea!!!