Don't underestimate the completely different experience of watching sports from a first-person perspective instead of the God view we get today. As broadcast TV becomes more slanted towards live sports, since all other content can be consumed in other, more convenient ways, these kinds of deals are going to be very important to a space filled with a lot of money.
peeters|11 years ago
BMarkmann|11 years ago
davidw|11 years ago
This is from a crash in the Tour down Under earlier today:
https://www.youtube.com/watch?v=Py_7pYVF664&feature=youtu.be
jcastro|11 years ago
osard|11 years ago