[semperfaux]

"Better presentation is more effective at attracting attention" would, I think, be the only reasonable conclusion here (and then only because it seems axiomatic).

In that context, it would be interest to talk to someone like kalzumeus about testing developer response to various methods of presentation for open source projects, not only to see what works in that regard, but to see whether contributors and adopters respond to the same sort of cues you'd expect to encourage consumer behavior.