Launch it, get some traction first, then incorporate. There is no law against releasing an app personally and this will save you money if the company doesn't work.
But the cost of incorporating is really tiny isn't it (£15 in the UK where I live)? And I'm thinking about what users think seeing an app created by a person vs a company
The cost of incorporating in the UK is cheap but you're creating a legal entity so there's more to it than just coming up with a name and parting with the cash. I'd have a read of the following to get an idea of what it entails and what other options you have:
Most people won't care if its made by a person or company, as long as it solves their problem.
There are plenty of apps that are run by solo founder...I think you're thinking into it too much...always better to save as much money as you can and put it into the product at first.
mikeecb|11 years ago
Stoo|11 years ago
https://www.gov.uk/business-legal-structures/overview
marcomassaro|11 years ago
There are plenty of apps that are run by solo founder...I think you're thinking into it too much...always better to save as much money as you can and put it into the product at first.