[fat0wl]

Honestly, I'd rather they make it a paid service than a dystopian clusterfuck of advertising espionage.

I'm more likely to quit the wonnnnderful "free" service you describe and defend because it "costs millions of dollars a month to run". Those millions of dollars are just R&D on how to get advertisers more intimate data. If they didn't pay for all that gross research, the infrastructure wouldn't cost nearly as much.