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The curious pricing of the 27" iMac

167 points| AndrewWarner | 16 years ago |marco.org | reply

142 comments

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[+] davidmathers|16 years ago|reply
there’s an entire high-end computer stuck to the back of it

Actually, there's an entire discount-parts ($150 cpu, $70 video card) computer stuck to the back of it. If you configure it with high-end parts the price goes up to $2200 and even then you're getting a previous-generation video card (radeon 4850 rather than the new 5850).

It's not really so curious. Apple does the "make exclusive deal with a supplier and beat the rest of the market by 6 months in order to look cool" trick all the time. They did it with Intel for the Macbook Air CPU for example.

What it must mean is that e-IPS panels cost much less to manufacture than s-IPS panels. And that a new generation of higher-res e-IPS displays will be arriving in 6 months.

EDIT: I googled "e-ips" and found this at http://www.displayblog.com/2009/02/13/lg-display-e-ips-lcd-p...

LG Display has developed what it calls e-IPS. e-IPS is a version of the company’s trademark IPS technology that brings the cost down. Way down. LG Display target market is toward the larger LCD monitor market that is currently dominated by TN (Twisted Nematic) technology. LG Display has stated that its e-IPS LCD panels will be price competitive with TN LCD panels.

[+] elblanco|16 years ago|reply
The breathless claim of a "high end computer" stuck out to me also. The iMac computer parts are one step up from bargain bin. They aren't the cheapest possible, but on a scale with two ends, they aren't near the "high" end of that scale.

I also like the author's math, a 25% price difference isn't much?

sigh

[+] potatolicious|16 years ago|reply
Bear in mind that the iMac uses almost exclusively laptop parts, which are more expensive (but have better thermal profiles, and are of course smaller).

The only thing in an iMac that is desktop-sized is I believe the HDD (and maybe the RAM? I'm not sure).

[+] davidmathers|16 years ago|reply
Until we know why the panel is so cheap

I love my Apple products, but Apple fanboys..come on. It took me less than 5 minutes to find out why the panel is so cheap. Seriously, why must you always be so...gushing?

P.S. Instapaper is brilliant!

[+] maukdaddy|16 years ago|reply
To be fair they don't do it to look cool. They do it to make shit loads of money at impressive margins.

edit: By "it" I meant exclusivity deals.

[+] yread|16 years ago|reply
I dont think the price is that low. If you look at these cheap (and smaller) (E-)IPS panels that are popping up (NEC EA231WMi 23"for 300 euro, dell's ips for 200 or samsung c-pva for 200) i think its pretty obvious that its possible to produce an inexpensive screen. The computer on the back might cost like 300 so I think there is still a decent margin for apple
[+] Andys|16 years ago|reply
I found the price strangely low.

As usual with any Apple release, I started some friendly banter with my Apple-loving friends about how poor the value is compared to a regular PC, until I got to the 27" Imac and realised you couldn't buy a screen that good, elsewhere - at any price.

[+] cyman|16 years ago|reply
This is it. I think I am converting to a Mac. The last reason I didn't was because there's a common perception that they're priced too high. Unless this is a misprint, that time is over.
[+] gits_tokyo|16 years ago|reply
Be forewarned, if you're a heavy user, stay clear of the all-in-one iMac's.
[+] elblanco|16 years ago|reply
$1700 for the next to lowest end offering is too high. Dell doesn't even break $1000 territory until you get to their upper end offerings. For $1700 you could buy two computers and a laptop (or two computers and two netbooks).
[+] vegai|16 years ago|reply
Perhaps the price of LCDs is about to drop sharply?
[+] davidmathers|16 years ago|reply
The price of IPS displays is dropping because LG has developed a new technology called e-IPS that costs much less to make than s-IPS, which it's replacing. The e-IPS displays still cost more than TN displays I think.
[+] etherael|16 years ago|reply
I never thought I'd find something that I'd actually consider buying from Apple, this is the first product to break that rule, it's a really nice monitor for a real computer, and if I feel like having a fap about how designer I am, I can use the free mac... :D
[+] ZeroGravitas|16 years ago|reply
Can you use this as an external monitor?

A few folks, including this article, make it sound like you're buying a monitor and getting a computer for "free". But if it's like previous iMacs then you're buying a monitor that can only be used with the "free" computer.

If that is the case then that's a good reason for Apple getting a good deal. There's no way for this to cannibalize sales of actual monitors, unless the buyer was planning to weld it irreversibly and permanently to a Mac mini.

Which also renders any price comparison moot. It's a thing unto itself, only really directly comparable with other iMacs.

[+] yardie|16 years ago|reply
Yes, you can. The display port is bi-directional. In a sort of quirky way. Apple has addressed one of the longest lingering questions of the iMac line (and basically all AIO lines). People upgrade the PC but could reuse the display. With an AIO everything had to go.
[+] jbellis|16 years ago|reply
Great, a new resolution with even _less_ vertical pixels.

I still miss 4:3. Much better for programming.

[+] NikkiA|16 years ago|reply
I disagree, I use emacs with vertical splits (ie 1|2|3 layout) and 16:10 and 16:9 is great for that, also it means that spreading over onto the second (16:10) monitor isn't a change in layout policy.

I could never go back to 4:3 layout for programming, as I discovered last year when one of my 16:10s died and I had to use an old 4:3 I had laying around.

[+] pmjordan|16 years ago|reply
I use a 2-column layout on a 30" Apple Cinema display. Each of the columns has a 4:5 (8:10) aspect ratio, which is actually excellent for programming. If you did this on the new iMac, you'd get 2x 8:9, which is still pretty good. You soon don't want to miss the high number of vertical pixels.

What puts me off is the reflective finish. I can live with it on a 13" MacBook, but I'd find it impossible on that sort of size, where you're practically guaranteed to get a light source into view. Oh, and the fact that the HDD isn't user serviceable. Two hard drive bays would be nice, too, considering there's no eSATA or ExpressCard.

[+] brunoc|16 years ago|reply
I flipped both my 4:3 monitors (19") to display vertically. They are 1024x1080. I don't think I'll ever go back to horizontal.
[+] Tichy|16 years ago|reply
I would guess the real reason is mentioned at the end: there really is not much of a point in buying a desktop PC anymore (unless you are a hardcore gamer). It makes much more sense to buy a notebook and attach it to an external monitor when working at home.

Also prices for flatscreens are dropping all the time. If the Dell 30'' also has the special panel, and only is lacking in some other specs, maybe enhancing those other specs is not as expensive as adding the better panel type (whether they are important or not is another matter - if you WANT to spend a lot of money, you can always find a reason, like "this audio system does not have gold coated cables" or whatever).

In any case this makes me hope for a price drop of the 30'' Dell displays...

[+] Retric|16 years ago|reply
I have a laptop from work that can I take with me on trips.

I also have an iPhone for internet access on the go. So I don't see the need to buy another portable computer.

[+] mechanical_fish|16 years ago|reply
This is making me wish I'd read the article that went by a couple days ago with a headline like "Are new Apple iMacs a harbinger of the new Apple TV?"

Because if I felt like mongering a crazy Apple-related rumor on a subject which I know nothing about [1], I'd guess that one good way to get a manufacturer to grant you a crazy price break is to tell them that, as soon as they can ramp up production to the necessary levels, Apple will release an Ive-designed Apple-branded TV with their parts inside it and have Steve Jobs stand on stage to promote that TV.

---

[1] Which, according to the empirical evidence of this post, I apparently do. I need to get some more sleep.

[+] kburn|16 years ago|reply
Apple would have to get their playback environment up to media center standards. Even the Apple TV was a usability nightmare by home theater standards.
[+] morphir|16 years ago|reply
when I got my Macbook Alu - I got baffled by its high quality and sleekness. The 13" Macbook Alu was a bargain relative to its quality. When I experienced the unboxing, I felt like a 16 year old virgin girl..and I'm a boy.. ehehe

One year later - and there are still no other company that can offer a similar high quality laptop. Thinkpad has pretty much crashed and burned after china got their hands the product management.

I guarantee you that this 27" will provide a first time apple owner with a unboxing experience you will never forget. It will simply raise the bar for how you perceive quality.

[+] Tichy|16 years ago|reply
"It will simply raise the bar for how you perceive quality."

Unless you have to return it three times before you receive one that has no extreme production flaws (happened to a friend with his iMac - mind you, he is still an Apple fan boy despite of that experience...).

[+] barrkel|16 years ago|reply
The Dell monitor pricing he quotes - $1200 for LCD - is pretty gougey too. Dell hardware is generally bad value unless it's on special offer, a bare-bones system (in which case it'll lack extensibility), or part of a corporate purchase.
[+] Tichy|16 years ago|reply
My 24'' monitor from Dell is great, it was not very expensive, and it has served me well for years now. I think you generalize too much (also, never buy from the consumer section). My X1 from Dell is also great, I love it much more than my generic MacBook.
[+] elblanco|16 years ago|reply
Dell is usually a good benchmark to compare against. But yeah, you can usually find anything Dell is selling a bit cheaper elsewhere.
[+] lyime|16 years ago|reply
LCD display(not panels) makers manufacturers still make decent margin. There is a reason why these guys keep selling these things with a lot of competition on price.

Apple is most likely still making a nice ~20% margin on the 27" iMacs.

[+] jrockway|16 years ago|reply
$1700 seems like a pretty good price for that. I hate Apple, but could almost see myself replacing my 4-year-old laptop (which I never undock) + 24" monitor with one of these. (I would not keep OS X, of course.)
[+] timtrueman|16 years ago|reply
Keep the 24" monitor, you can use it as a second display on the iMac.
[+] chrischen|16 years ago|reply
Why? Are you a Microsoft programmer?
[+] zandorg|16 years ago|reply
This 15" HP Omnibook 6100 (made in 2001) has a huge (1400x1050) screen - I can't find anything like it.
[+] mbreese|16 years ago|reply
That's a common resolution. I have a Thinkpad T42 with that same 15" screen, although, that resolution equally common at 14" (my wife has a T43 with that resolution).

The iMac 27" is really a unique resolution, largely due to I believe, the change in aspect ratio.

[+] kajecounterhack|16 years ago|reply
I have a 15" Dell Precision M70 (4 years old now, overheats regularly) with 1920x1200 res, haha. Yeah, things show up pretty small but really clear.
[+] eleitl|16 years ago|reply
Dell 27" sells for 879 USD. Dell's 30" for about 1200 USD.

So, no, the computer at the back is not exactly free.

[+] potatolicious|16 years ago|reply
http://accessories.us.dell.com/sna/products/Monitors/product...

"Panel Type: VA - Vertical alignment"

The Apple screen, on top of being higher resolution, is also a IPS panel, which gives much better viewing angles as well as color reproduction. It is the only type of LCD suitable for photo/video work.

For a bunch of people who complain a lot about getting good value for your dollar (and how Apple doesn't do that), you sure are misinformed about the gear you're buying. I suppose as long as it throws some kind of image up on screen it's good right?

[+] jbellis|16 years ago|reply
The dell 27" is much lower-resolution, though.