Apple plans to embed ads in operating system

[benofsky]

This would make sense to me if it was Microsoft, I could absolutely see Windows 8 "Netbook Edition" (Maybe Windows 9 or 10 when there's more ubiquitous internet) to be given away for free and supported by advertising. However this is so "not apple", that it makes very little sense.

Also important to point out that the title is quite misleading, filing a patent is not equal to "plans".

Edit: formatting + grammar.

[mcormier]

Wake up people. Did you forget about the Apple TV? This is exactly the kind of thing that could open the flood gates in that area. It doesn't make sense for your personal computer, or your iPod Touch but it makes a lot of sense for a TV appliance.

[pxlpshr]

How is that any different than what's being done today? Cable boxes?

[pxlpshr]

I don't know much about the patent process in regard to "strategy" but maybe this is just to throw a wrench in Google's plan for an OS?

[towndrunk]

I had exactly the same thought. Google just might have to buy a license from Apple.

[vaporstun]

Just because they patented something does not mean they plan to use it.

The title here is extremely biased.

[awolf]

Agreed: this title is not supported by the article it links to.

[citizenparker]

Do you honestly think this is some kind of defensive patent?

Short of a press release that states "Yes, we are doing this" I'm not sure how it gets clearer. That's just me though, can you describe the scenario you are imagining?

[chanux]

Message: Even Jobs can come up with ideas that suck.

And the link to the patent: http://www.freepatentsonline.com/y2009/0265214.html

[nkassis]

I hope they enforce strongly and never let anyone else do this ever.

[gry]

Or perhaps they plan on something else and ads are a natural extension. The patent is a device to prevent others from placing ads on the OS. This is my private hope anyway.

[scotty79]

Watching windows logo while your computer boots up is kind of waste. You already bought up this windows thingie and won't be buying another one for a couple of years, so why not present you with Big Star logo or Mc Donalds or something else.

Pausing your boot up process to show you the commercial is completely different (complete no no) thing.

Actually having apple logo on lid of your laptop is also a waste for the same reasons. Jobs should strike a deal and put Mc Donalds logo there.

[RyanMcGreal]

In case we needed more evidence that the current patent law is absurd.