[freedom123]

I like that this person challenges aspects of online marketing. The value of the blog post is zero the movement you state a/a testing a/b testing "doesn't matter". A/B testing always matters. Its not even an opinion, A/B testing is the root of scientific method - that fact is an axiom that needs no evidence of proof or disproof - it just "is". Now if you have a marketing tool that is outputting the unexpected, then take it up with the marketing tool. Even Optimizely recently stated they updated the way they output their results to reduce false positives.