Soylent reduces the consumption of food to a task to complete instead of an experience. The tagline on their homepage even reads "what if you never had to worry about food again?". Soylent is a solution for the type of person that doesnt value the ritual of food prep and consumption and Id be willing to bet that demographic is the young, tech-savy male. Women are much more likely to bond over food experience with friends and loved ones (ie. brunch) at any age.Soylent is a tech product with standard early adopters of tech guys.
stcredzero|11 years ago
That's true, but not necessarily so. I value the ritual of going to the comic book store and browsing. But I don't value comics so much that I want to bag and collect them obsessively for hours on end. Likewise, I do value the ritual of food/coffee prep. But I don't want it to consume more than 15% of my daily allotment of time and energy. My priorities just aren't set up like that.
So you can also think of Soylent as a way to control that daily allotment.