[mrjatx]

Some people have more money than time or interest in spending that time grinding games. I've been level 12 in Battlefield 4 for years. I don't get to play it more than a few times a month. I'd love to pay $20 to have all of the unlocks so that I can actually use the weapons that everyone else has.

Because to me, that $20 is worth FAR less than the 100 or so hours I had to waste getting those weapons.

[curiously]

I don't see it as a grind because part of what makes leveling up fun is gaining more skills, the unlocks are a nice add on and certainly make an incentive.