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fuligo | 11 years ago
They would make more than they make now, that's for sure. Because right now, there is no way for me to pay them.
> Because, an extra cost, for example, would be the subtitling.
I don't want subtitling, just because I'm from a foreign country. What little legal content consumption options I have, they always and mandatorily come with either dubbing or subtitles.
> HBO would have to hire people to do this job per episode, per show, etc.
Like I said, that's what they (or in this case you, if you work for them) think, but that's not what I asked for. I want the show, within a few days after it aired, in an open format, with none of that internationalization crap or any added "value". People who want those extra things can use any of the existing sales channels.
I want what I can have right now illegally and conveniently, made legal by paying for it.
This might not cover or replace the existing subscriber base, but it would be an opportunity to bring additional customers on board at next-to zero cost. Just by shutting up and taking my money.
dagw|11 years ago
But there are lots of other people that are paying them. If getting you to pay more means that all those people start paying less, then they might very well lose. Also it's worth remembering that the guy in the sofa in front of his TV is not the only HBO customer. They make money selling their shows to other TV channels as well.
fuligo|11 years ago
It's funny how those pass for prohibitive reasons why something can't happen until suddenly these reasons go away. This is exactly what happened to music downloading. There were international sales, fears of organizations competing with their own sales partners, and oh dear all those unsolvable problems that come with offering content free of DRM. Oh the horror. And then, all of that went away.
Arguing in favor of the status quo is always a safe position, because obviously you have current management on your side. That doesn't mean consumers don't have a nasty habit of breaking out of their straight jackets. There are good reasons why torrenting TV shows is so popular, and it only partially has to do with the price tag. I would argue that for most downloaders, the primary reason is actually quality and freedom from hassle.
Things are reasonably impossible until they aren't.
mason55|11 years ago
Except now they can no longer sell exclusive content rights to companies in each territory which means they lose a ton in license fees. So then HBO has to take over all the local marketing that each licensor was doing for them. Now, instead of collecting $1m from RomaniaTelekom with close to 100% margin, they have to set up a local office in Bucharest, contract with an ad agency, etc etc etc.
Exclusive content is a HUGE driver of consumer spend and so providers are willing to pay a TON of money for the content. Take away the exclusivity and all those big contracts go away.
unknown|11 years ago
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