I enjoyed the article at first but she invalidated the positive experience with the pitch for her seminar at the end of the piece which just led me to discount the entire article as nothing but SEO bait for Google. Frankly it was irritating enough that I felt compelled to bitch about it in a comment...
Take this as an example of how not to do a sales pitch blog post in 2015.
seminar -> mailing list (aka newsletter, aka free)
SEO bait -> a thing I wrote on my blog with the words "Apple Watch" in it like a million other pieces, there is literally zero chance of SEO doing a damn thing which, if you work in SEO, you know
the barest whiff of commercial activity sending a person "bitching" to a comment box -> 6 years in business, I still don't understand this
I'm going to disagree. I do SEO work and this format is dying. Readers are put off by it as it lacks sincerity, it's also soon to get penalized in upcoming indexing activities.
If she was doing this right she would leave the pitch off the end of the article and provide a simple hint over to her services that exist on a non-sensationalized pitch page.
The change would add a level of sincerity to her article and leave it conveying the sense of authority she's trying to project while showing a level or respect to the reader by making them the target or the piece. Ultimately this piece is clearly targeted to bots, not people and that is why it is poorly executed. At the end of the page when I realized I had been successfully bated to read the article there was zero percent chance of me clicking any other page on that site.
amyhoy|11 years ago
SEO bait -> a thing I wrote on my blog with the words "Apple Watch" in it like a million other pieces, there is literally zero chance of SEO doing a damn thing which, if you work in SEO, you know
the barest whiff of commercial activity sending a person "bitching" to a comment box -> 6 years in business, I still don't understand this
nitam|11 years ago
bcRIPster|11 years ago
If she was doing this right she would leave the pitch off the end of the article and provide a simple hint over to her services that exist on a non-sensationalized pitch page.
The change would add a level of sincerity to her article and leave it conveying the sense of authority she's trying to project while showing a level or respect to the reader by making them the target or the piece. Ultimately this piece is clearly targeted to bots, not people and that is why it is poorly executed. At the end of the page when I realized I had been successfully bated to read the article there was zero percent chance of me clicking any other page on that site.