[Throwaway90283]

Try saying that on the radio, or at a meeting, or during a presentation, or when networking with someone.

It's a mess, you're having a drink and meet someone in your industry. Oh, visit my site, it's john.ninja, or http://john.ninja. They'll give you the 'huh?' look, and you need to explain that it ends in .ninja instead of .com.

You'll always need to write a longer address and can't say john.ninja. You'll always need to explain in a little more detail how to visit the website. If your site ever becomes a huge success, lots of people will be visiting john.com, so hopefully they don't run a similar business or anything inappropriate one day.

Imagine if you were Netflix, and you ran the business using the domain Netflix.video. You would be going insane right now, and be willing to spend a small fortune trying to get a hold of Netflix.com. If you bought the domain for 20 million, people would agree it was a good move and investment. That's just how important having the .com domain is to a business.