[kamikazi]

it's not a superior vs inferior product. This was just an example to show that telcos are making money at the entry level too & they should (screenshot - http://i.imgur.com/gpsgRLh.png). This data plan has nothing to do with FB or internet.org.

Just a 2G data plan that I can use to surf any site. Fb/internet.org on the other hand is free to users & paid for (or howsoever they do it), decided by a secret cabal behind the scenes between telcos/FB/govt bodies (mark's words) and whoever else is monopolistic enough to be at the table.

Perhaps I didn't understand your question?

[icebraining]

I'm saying that FB/Internet.org is an inferior product (since it's limited to a few services) in the same market as the Vodafone plan, which only costs a few cents more. If so, then what's the problem? FB/Internet.org will likely just fail to attract any significant number of users.

[nileshtrivedi]

Defaults matter. In Europe, 10% people opted in for organ donation. But when the mechanism was switched to an opt-out, only 10% actually opted out.

[kamikazi]

The problem is akin to being a frog in the well.

Millions of first-time internet users will be onboarded (using shady mktg techniques - that's just how things work on the ground where it gets real dirty) onto free flavors of handpicked services.

They have no idea of real internet. Please see the very first link I posted which gives our full reply. It answers your Qn in depth.