[kamikazi]

Toll-free analogy doesn't work - https://medium.com/@amod/the-broken-analogy-toll-free-vs-zer...

This post is from CTO of Flipkart (India's #1 ecomm site) who supported NetNeutrality & was opposed to his own org's initial plans of getting into Airtel's zero-rated plans (akin to internet.org).

Two days back Flipkart withdrew themselves from those plans convinced that zerorating violates Net Neutrality.

Here's a (India's #2 probably) travel site withdrawing from internet.org with solid lucid reasoning that answers more of your Qns - http://blog.cleartrip.com/2015/04/15/cleartrip-is-standing-u...