[whysonot]

Business cat translation attempt:

- Facebook makes money on desktop ads and mobile ads - They are making less money on desktop - They are making more money on mobile - They may be seeing trends before anybody else that mobile is where they will make money - So they might value engaging mobile apps more than competitors

Thus, as Snapchat, you realize that FB is willing to pay a lot of $$, but also that what you have (the active users on mobile) is valuable and will continue to grow in value. It's interesting because it sheds light on what went into Snapchat's decision to reject the acquisition.