[_abattoir]

Simple? I'm no Puritan, but I'm hesitant about clicking a button that starts with the word "sex". I'm not used to professional high-quality services resorting to ... well, it's not vulgarity, but sex is sort of a traditionally taboo topic. So in spite of how good your product my be, here I am thinking it's more likely to suck because you broke this unspoken rule. But maybe that's just me.

The words are simple, but the choice to include the risky language is not 'simple', in that it's risky/innovative/uncomfortable/attention-grabbing (depending on viewer's perception). I guess a good word is 'unusual'.

[shovel]

Great perspective and a fair point. Thanks for the feedback.

I recall that just before I published the site, I decided to change the CTA from the boring placeholder I had to something more playful and human. It was the first thing that came to mind It just seemed like a fun idea. It worked so I kept it.

Reading your comment, I'm tempted to try something more conventional but it's too easy to be skewed by responding to a single data point. It's edgy so it's bound to be polarising (I've also received positive feedback on the very same text).

I might run a split-test to get some data on it.

[_abattoir]

Yeah, I didn't want to give negative feedback per se, but I wanted to share my gut reaction with you because those are just as valuable as thought-out opinions w/r/t conversions.

I admire the boldness and as a Linguistics major I can confirm the craziness of the word, re: standing out, is way more valuable than any imagined revulsion that I may be assuming.

Best of luck.

[mszyndel]

+1