[_abattoir]

Yeah, I didn't want to give negative feedback per se, but I wanted to share my gut reaction with you because those are just as valuable as thought-out opinions w/r/t conversions.

I admire the boldness and as a Linguistics major I can confirm the craziness of the word, re: standing out, is way more valuable than any imagined revulsion that I may be assuming.

Best of luck.

[shovel]

> those are just as valuable as thought-out opinions

Totally agree. And early data says you might be right.

I set up a split test on Optimizely with 2 more variations and both beat the control:

Control SEX UP MY INBOX 35% CTR

Variation 1 DISCOVER NEWSLETTERS 61% CTR

Variation 2 GET STARTED 58% CTR

Variation 1 is winning so far (74% lift, 79% significance). I'll keep it running because right now it's skewed toward HN traffic, and we're a weird bunch here - we seem to behave differently to everybody else

Anyway, thanks again for the feedback. Looks like you're onto something.