[rverghes]

I wonder if Amazon actually A/B tested this, or just dropped it because of pressure from activists. If they did A/B test it, and found it increased sales or search efficiency, they should tout the finding.

But part of me wonders if they didn't just end up making their website worse for people actually trying to search for a present.

[the_mitsuhiko]

Even for searching for your own kids gender categories are useful thing. Not everybody subscribes to the idea of ungendered toys and cloths.

[dragonwriter]

> Even for searching for your own kids gender categories are useful thing.

I dunno, when I've searched for gifts for children I know (and, really, the same thing goes for adults), I've usually had some idea of what I was looking for which was more useful than a gender category.

[mhuffman]

I have used the gender filter on many occasions to give me ideas or help discover toys my boys might like. Christmas and birthdays are brutal trying to find something engaging and fun for fast-growing kids with changing tastes. So it sucks that that option is gone.

Dedicated toys review sites seem to typically just be shills for toy companies and conventions.

[rrss1122]

They made it worse for me. Gonna have to filter through more toys to buy stuff for family.