In my opinion, the best way to promote your app is with word of mouth advertising. Unlike other forms of advertising, you can't buy word of mouth advertising; instead you need to build something that solves real problems and creates true value for your customer. The bigger problem you solve, the more value you have. A high perception of value builds loyalty, and lays the groundwork for customer advocates (which are your most important customers). When your customer talks with other potential customers that have the same problems, your app or service becomes a potential solution. Word of mouth advertising is powerful because recommendations from friends and peers carry more value than traditional advertising. Potential customers are more likely to try your app or service when it's been recommended by friends or peers. This is most effective when it occurs naturally (not forced). These are lessons learned from my first startup (results of our product, customer reactions, customer surveys, etc)
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