[morbius]

Right-- but Ive also seeks to reduce form so much to the point where it begins to impede upon functionality. Take the thickness of the iPhone 6, for instance. The drive to reduce the noticeability of the hardware is at the direct expense of battery life and camera quality; I'd certainly consider this a failing of his design philosophy.

[j2bax]

But yet its one of the best phone cameras available today. It pains me to see the horrible pictures many of my Android friends post to Facebook. And after the iPhone 5 battery the 6+ battery is serving me more than well. I can go a day and a half without a charge. Would a thicker version that could go a week serve customers better? I don't think so, I rather like its slenderness.

[Pamar]

Regarding the non-replaceable battery, while I am sure that they had some profit-motivated reasons to go that way, you also have to take in account that high-density batteries are a bit dangerous to handle, so replaceable batteries need a protective shell (adding to their volume). In other words a non-replaceable battery can provide a bit more power for the same volume. So even if the primary motivation might have been aesthetics (no need for large openings in the body) I am sure that it wasn't the only reason for that decision.

[morbius]

Of course, I've no reason to doubt that. Apple's design philosophy is great for many people, but the trend of its design becoming the only design for interfaces (see also: Galaxy S6) is disappointing. It homogenises the market and ultimately makes it less interesting.

[vacri]

Another example is the philosophy of trying to jam all possible functionality into one [phone|mouse] button.