[sarahj]

This is great news. With the fall of advertising publishers will have to find new ways of paying for content production and selling produced content - there are a few options in this area - subscriptions are one, micropayments are another, crowdsourcing payment upfront like kickstarter/indiegogo is another - and all of those have a complex ecosystem of models to try.

The reliance on advertising revenue has resulted in a race to the bottom in many areas - it is no longer about the content but about the views to that content (see: the influx of # ways to <something> <something>)

If this report is accurate consumers don't want advertisements which is probably an uncontroversial statement to make - it may take a while for consumers to get used to paying for content but I think as more effort is spent in the space and the friction barrier lessened I would hope to see more sites adopting a paid format (for those who require adverts to operate - there are plenty of sites out there which don't require ad money which are doing just fine - or are run with no expectation of profit).