[skuunk1]

I think that's the point of material design. It's the design equivalent of egoless programming. You should not be able to tell who wrote/designed something if it is done properly.

[pbowyer]

It's also hugely beneficial for Google if all apps/sites get sucked into looking the same, so their platform becomes a platform, rather than a gateway to individual companies.

Beneficial for them, and dangerous for others I fear.

[skazka16]

Agree. They are basically trying to "monopolize" the design.

[nadc]

I think you've hit the nail on the head. They talk about how individuals with no colour theory can now pick out harmonious colours. [1]

This solves an internal Google problem though, not a user problem.

There's a thin line between consistency and monotony and at the minute Material Design seems to be on the wrong side of that line.

[1] https://youtu.be/rrT6v5sOwJg?t=306