[loomio]

Agree completely. I understand the deeper issues and concepts being discussed - because I'm the kind of person that happily takes time out of my weekend to re-read Stallman essays from 2007. However, as a SaaS startup trying to communicate with non-geek end users about our AGPL-licensed FLOSS product, we have found the misunderstandings caused by the term "free" insurmountable.

Our choices are to use "open source", which more or less gets it across to lay people completely unaware of the subtleties, use "free software" and then launch into some long-form explanation of why we also charge money (of course anyone can grab the code for free and run their own instance but most of our customers don't care about any of that), or say FLOSS or Libre and it's totally unintelligible to most people and they stop paying attention before we've gotten anywhere.

Unfortunately I don't think this problem will be constructively progressed until it evolves past the realm of geeks arguing about it amongst themselves, and actually is approached as a marketing issue. Perhaps the reason the debate is still festering is there hasn't been much alignment of incentives between the marketers and the geeks to work together on it, because most software companies don't try to mutually hold the values of Free Software and commercial profit. But we won't see Free Software and its underpinning values go mainstream until that happens, and I think it would be good for everyone if it did.