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How Harry's Bought a German Razor Factory

48 points| throughnothing | 10 years ago |businessinsider.com

46 comments

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[+] nostromo|10 years ago|reply
Pro tip: just get an old fashioned safety razor.

http://www.amazon.com/dp/B003LW4L2W/

It will last longer than you do and gives you a perfect shave. A box of 100 blades will last for years and will cost you almost nothing.

All disposable razors, including Harry's, are overpriced.

[+] kriro|10 years ago|reply
I've switched to this setup a couple of years ago. The biggest improvement, even if you stay with disposable razors: get a good brush and whip up your own lather from soap or shaving cream and use a preshave. It's a massive improvement over the standard goo imo. I've experimented with a lot of them and settled on the relatively cheap Proraso shaving cream (green) and pre/postshave. Warning: you can spend tons of time and money tinkering :P

Finding the right blades also takes some time. I've tried some that are highly rated (Feather) but they didn't work for me. I'm using Personna Reds now and am very happy with them. I got a 200 pack and it usually last quite long (2-3 shaves per blade, you could get more but I prefer taking no risk)

[+] tacticus|10 years ago|reply
The annoying thing with these is flying :( they are prohibited from carry on.
[+] JesperRavn|10 years ago|reply
I'm happy to pay extra for a razor that gives a close shave without cuts or skin irritation, and that doesn't require extensive training to use.
[+] vnchr|10 years ago|reply
Harry's right now has their biggest advertising push of the year, leading up to Father's Day. I admit some suspicion of this being an advertorial--as I write this, most comments here are discussing Harry's from a consumption PoV--especially since we are one week from Father's Day. The content doesn't look atypical for the author Maya Kosoff--does anyone know Business Insider's advertorial policy?
[+] morgante|10 years ago|reply
Sponsored content is designated as such with a "SPONSORED" message in the top left.

Like so: http://www.businessinsider.com/sc/value-proposition-for-cust...

This Harry's piece isn't an advertorial. Money isn't changing hands. Rather, Harry's is probably doing a big PR push right now and PR makes it easier for writers to create pieces quickly.

[+] juliangregorian|10 years ago|reply
Since I've got sensitive skin, I've been happily using a beard trimmer to "shave" my face down to a fine stubble for years. Can't see what additional benefit perfectly smooth face skin would buy me. It doesn't even last a full day.
[+] zaroth|10 years ago|reply
I'll second this. If you can get away with a bit of stubble this is faster, easier, and way cheaper than shaving. A decent trimmer is cheaper than an 8-pack of the "latest-gen" cartridges. And to JG's point, no blades ever contact your skin.

As a bonus, you don't need to find those silly miniature cans of shaving gel just to get through security with your shaving kit when traveling. It just would be nice if they took power from a USB-C cable though.

Coworkers might not even notice if you miss a day.

[+] jessaustin|10 years ago|reply
It's cool what they're doing with vertical integration, but this whole product category seems silly to me. I can see why a 15yo who has never shaved before would buy these. Once one has shaved for some time, however, what's the problem with the good old-fashioned safety razor? I'm currently on a box of 100 blades (conveniently subpackaged into packets of 5), and it cost me $10 on Amazon. How do Gillette and the rest sell these overpriced things?
[+] blinkingled|10 years ago|reply
I have long pondered using old fashioned blades - but the ones I used in my time were all very much inferior to Gillette or Harrys which is what I am using right now ( they are cheaper, are good quality and last far longer than Gillette btw.).

If you don't mind answering - what blades/razor combo you're using and are there any downsides (ex. easy to cut yourself, shave quality etc.) that you choose to live with?

[+] seanlinehan|10 years ago|reply
The razor industry is a primarily marketing driven market... And it's a tremendous one. One of my favorite acquisition headlines: "P&G to buy Gilette for $57B" [0]. I think Harry's strategy plays well into both what you're describing, though targeting the profitable, high-end sector of the market (as opposed to the ultra-cheap commodity razor market).

They recognized that the existing players on the high end were reaping above-average profits from their brand + distribution, but without strong product differentiation. If they could (and it seems they are) launch a strong brand with good quality products at substantially lower prices, they could earn a sizable chunk of the market. Cutting out retail margins and owning their factory should let them keep pretty strong margins even on the reduced price. Pretty epic.

[0] http://money.cnn.com/2005/01/28/news/fortune500/pg_gillette/

[+] gregd|10 years ago|reply
One of the biggest issues for me, with the safety razors, is just how easy it is to nick yourself. However, there are other parts of one's body, that are impossible to shave with a safety razor.
[+] discardorama|10 years ago|reply
I tried Harry's when they first started. I was excited at the prospect of ditching Gillette. For some reason, I get nicks and cuts when I shave with a safety razor (the last time I tried). I do shave after showering, to keep the hair soft.

But Harry's just didn't cut it (no pun intended). I got many more nicks and cuts with Harry's than I did with Gillette. Plus, their shaving cream gummed up the razor, and cleaning was a pain. So after a few days, I had to go back to Gillette, and Harry's is sitting in the corner somewhere. Maybe it's their 5-blade monster; I don't know.

[+] sliken|10 years ago|reply
Yeah, I tried Harry's as well. Seems like they have a couple of serious faults: * head doesn't easily pivot so it follows your face less well. * they back too many blades into too small a space, so it packs up easily. Even strong stream of water doesn't clear it. * their shaving cream stinks to high even, for a long time.

Generally it seems like Harry's requires twice as much cleaning and twice as manys strokes to match the normal gillete or similar brands.

[+] cmbaus|10 years ago|reply
What kind of blades does the company make? Are they multi-blade?

Harry's is a great idea, but I've been happy with double edge razors for a while now: http://baus.net/shave-kit

[+] tekgo|10 years ago|reply
5 blades with a lotion strip similar to other multi-blade razors. They're sold in 4 packs with their main selling point being that they are half the price of gillette razors while being the of similar quality with a much nicer/weightier handle.
[+] rdlecler1|10 years ago|reply
The article starts off by making it sound that a couple of random guys just raised $100m. The. You find our it was a cofounder of WP.
[+] tomcam|10 years ago|reply
Tried it, and learned to my chagrin that for my purposes the brand with the condescending ads and expensive consumables was still noticeably better, perhaps due to the pivoting head. Binned the Harry's, reluctantly.
[+] Animats|10 years ago|reply
If you have dark hair and light skin, consider laser hair removal. Do the job once and be done with it. (The process requires contrast, and doesn't work well on blonds or black people.)
[+] douche|10 years ago|reply
I bought a bunch of single-edge blades for the old fashioned (probably 1940s or 50s) Gillette safety razor that I inherited from a great uncle. Granted, I keep my beard growing and trim it with an electric trimmer, so I will probably never need to buy any more blades the rest of my life...
[+] wink|10 years ago|reply
What I found most baffling is that they don't sell in Germany when they manufacture here, I would've tried them as I've never been happy with my Gillette razor (using a newer electrical one now again).
[+] mjcohen|10 years ago|reply
I just use a $40 Remington electric, and buy $20 blades when the current one wears out. Not that great a shave, but it's easy and I can shave my nose and ears with no problem.
[+] halayli|10 years ago|reply
tried it but found Gillette to be much better.