[danko]

To be clear here, it's not a single thumb drive (as the title implies) but a network of thumb drives distributed through an ad-hoc parcel service. Frankly, it doesn't sound that different than the old shareware and disc-based multimedia subscription services that used to exist in the US in the early-to-mid-90s (such as LAUNCH and SoftDisk). The biggest difference I can see is that (a) it's largely pirated content and (b) there's seems to be some user generated content as well.