[mpicker0]

Or something between the two. I find Ars claim "The single reference to IMAX in the story..." a little disingenuous; the title of the article and even the URL slug includes the reference to IMAX.

Not that IMAX's response was justified, and I applaud them for backing down, but if Ars is going to be so indignant, they should at least be more accurate.

[rustynails77]

Ars has largely lost its way over the last year. There's been a strategic change behind the scenes from their management. Their articles (which used to be excellent, and a few still are) are now usually tabloid fodder. The previous focus on SHTEAM (science, history, technology, engineering arts and mathematics) is all but gone - instead, replaced with more and more click-bait and trashy headlines.

To give you one example of the rubbish Ars now focusses on, http://arstechnica.com/the-multiverse/2015/01/report-ghostbu...

If there's something meaningful in this article, it's lost on me.

Or the stream of articles of how someone recorded someone else doing something. 18 months ago, Ars was only interested in history, engineering and the arts. Now it's mostly tabloid.