[Ayietim1]

Let me share the following with you;

I just came across a question about how to end a small business start-up failure and make a success of it. It's always so frustrating to invest so much in planning and execution of a business idea, only for it to fail. You try another one another time, same process, same result: failure. Many attempts, many failures, and you believe that you have done everything right, spent money on ads and other forms of promotion, yet, no encouraging results. What is the way forward?

I think most do everything right except getting the foundation right and, getting this right is the most important requirement for business success. What's this foundation? It is RESEARCH. You go into business first, to satisfy a particular need which affects a good number of people and then to make money for yourself. So, if this group of people got what they needed from you, then, you are in business.

How do you identiy a need? It is by asking the right questions that you will be able to ascertain with some degree of accuracy, what the need is. It is when this is established, that you can use that your brilliant idea to give the people a good deal. If you don't follow the process of identifying the need first and then fashioning out a better way to satisfy the identified need, then unfortunately, your business start up is doomed to fail. http://ayietim.wordpress.com.

PS: Don't forget to read up books that give in an easy to understand language, detail information on the business you wish to invest in.