[boomshucka]

No, it just gets them started. There is no mention in the piece about this being the way to invest for the long-term, so no one is getting "set" on anything. It doesn't suggest you can "beat the market" or appeal to anyone's vanity.

I believe you are underestimating the perceived complexity in investing by people who don't understand it at all. I also believe you are underestimating the amount of diversification that a dozen stocks chosen from different industries can provide. It's better to start sub-optimally than not start at all.