[mrkmcknz]

The amount of companies that are providing some form of tracking or advanced analytics based on traditional mobile advertising is pretty huge.

This could eventually be an event significant enough to kill a number of companies.

[luso_brazilian]

And when that happens it will be interesting to see what happens to all the user data they amassed. Good chances it will be a cross between the user data sale by RadioShack [1] and the scramble to acquire Nortel patents [2].

[1] http://www.forbes.com/sites/paularosenblum/2015/03/24/bankru...

[2] http://www.theguardian.com/technology/2011/jul/01/nortel-pat...

[microtonal]

I think it is safe to assume that they will lobby to make ad blocking illegal before they go down.

[TeMPOraL]

And I for one would say: good riddance.