[chralieboy]

They may be important, but the argument against them isn't just not understanding their market.

If they were a strongly profitable, or even high revenue-generating, company then the announcement wouldn't be about strengthening Yahoo's digital portfolio or expanding their reach in mobile, social, and native. It would be yelling about the cash flow potential.

Site visits, money raised, and number of employees are not business metrics.

[strebler]

My point was related to them being incorrectly labeled as "least known" - site visits is directly relevant to that. As for the impetus behind the acquisition, I'm not one to speculate.